Ever wonder how Clique Vodka is able to produce such delicious looking cocktails? A simple picture with an iPhone uploaded to #CliqueShots just will not cut it. That is when we have to turn over to the professionals and let them work their magic.
Meet Adam Milliron, the mastermind behind the cocktail photoshoots. Adam specializes in food and product photography. Clique Vodka provides weekly unique and exciting cocktail recipes for all of you and without the help of Adam Milliron, well these cocktails would not look as attractive.
How did you get started?
I was raised about 35 miles outside of Pittsburgh on a small farm. I always had a camera on me when I was little, taking photos our summer beach vacations, my goats, dogs, corn, barns, anything and everything.
Although I did not go to college, something always pushed towards photography. I rented a studio space next to the lab I worked in for Kodak in my early twenties. At the lab I learned color, in my studio I learned lighting and how to work with any subject.
After that, I did my dues in other studios and learned how to market myself by turning something I loved into a business. A studio that helps others show the world what they do, through my lens. I now have a studio below my loft in Lawrenceville. My small team and I produce images of food, beverages, products and advertising for all forms of media and print.
What are some Companies and Projects you have done?
As my studio has grown, our clients have become very diverse. Most people see my magazine work, or work that is noticeably mine in Pittsburgh. Although, most of the work my studio produces usually stands with out our name on it. Often ending up in advertising, print, catalogs, books, billboards, menus or anywhere in the world. I have worked with everybody from Giant Eagle, to San Pellegrino, Nathan’s Famous, Food & Wine Magazine, and hundreds of other local, national and global companies, food chains and magazines. Items that pass through the studio range from pans to glass ware, pizza, chocolate, wine, vodka, whiskey, tequila, coffee, shoes, eye ware, clothing and every kind of food grown under the sun.
Do you plan to keep your studio in Pittsburgh?
I am asked so often when I am moving to New York City. In reality, for the most of our business, we can work anywhere UPS or FedEx delivers. I decided to stay here because of the amazing friends and clients I have acquired through a quickly growing food scene and developing city.
We finished our current studio space in Lawrenceville about 10 months ago. Unfortunately it has quickly become tight on extra room, so we are currently looking at a few 3,000 - 5,000 sq. foot studio spaces in the East End.
How did you hear of Clique Vodka?
Though work seems to get in the way of most nightlife, I had seen Clique banners and promotional items out a few times, as well as Facebook posts from friends. At a friend’s party I met Isaac and talked for a bit about working together. A few weeks later we did our first shoot for a group of summer drink recipes. Clique has become a great addition to our small bar of client’s products we keep stocked in the studio.
What are some major projects in the works?
We really love working on every project. Each one has its own style, quarks
and surprises. I am constantly learning new things about the subject I am shooting. Few realize that being a photographer is no different then being a doctor (with in reason).
You study and grow for a long time, learning how to pick up a camera and be able
to really use it as a tool to make images that above all, make you happy and purvey a message.
I have been working with CURE’s, Justin Severino to create a large portfolio of images to document CURE and Justin’s future projetcs. The images will be compiled into a large cookbook / portrait of a restaurant, that will be published in the next few years.
I also recently started to work with an amazing Pittsburgh Fitness Trainer, Chris Anothny. Her private studio/gym and nutrition loft is located in East Liberty. While returning fitness to my life, via her encouragement, we will be doing a series of images to rebrand her. Photos communicating how working with somebody like her can make life altering changes to your life. Several of the images will be in the upcoming issue of Table Magazine.
Aside from those, we always have several new projects coming in and out each month.
Going into fall we are looking forward to some new work with Bon Appetit and the beautiful new Sarris Candies Christmas 2012 and Easter 2013 catalogs.
What’s the next Step?
The next step is really to just keep doing what I do, work and take images I love with great friends and clients.
Everyday is new and always presents a unique challenge, but when you do something you enjoy, its always a great ride!